Alina Maraghelis from Dale Carnegie discusses the concept behind purchasing decisions, by uncovering the client needs. She talks through the main reasons why clients buy and explains the 4 needs of a client and customer that could affect their purchasing decision.
The Business Transformation Network has posted this video in partnership with the Dale Carnegie.
Hear it first
Watch, read or listen to content from the brightest leaders across the world of People, Process & Technology.
Find out about the latest events across Europe
Network with like-minded professionals in your industry
Find and apply for the best jobs
Share your experience by joining your exclusive roundtables, or contribute to our content like industry peers.
