Annapurna recently hosted a networking event for some of Berlin’s industry leaders representing the world of Sales, Marketing, HR, Technology, and Founders.
This exclusive event gathered 45+ attendees across 3 tables, discussing ‘How Does Your Role Impact the Customer Lifecycle?‘, and looking at how to enhance internal commercial awareness, foster strategic leadership, and deepen product understanding for overall company success.
The insightful roundtables were hosted by our very own specialists: Tom Walsh (Manager), Charlie Allen (Head of Growth) and Florian Felsenreich (Associate Director).
The engaging conversations brought about the following takeaways:
Cultivating Internal Commercial Awareness
It’s crucial for all team members, including developers and product managers, to comprehend the commercial and financial key performance indicators (KPIs) of the company and how their work directly influences these metrics. This culture of understanding and alignment with business goals is fostered by leadership.
Strategic Leadership for Impactful Innovation
Leaders within the company should take a strategic approach, making calculated bets on ideas that have a significant impact on both the company and its customers. This requires a forward-thinking mindset and the ability to identify opportunities that drive meaningful change. Decisions that can have a significant impact on the success of the business can be pivots such as choosing between hiring more SDRs to drive sales growth Vs. investing in customer success to maintain customer base and upsell.
In-Depth Product Understanding for Sales Success
Sales teams must have a deep understanding of the product in order to effectively sell to customers. This involves actively seeking input from customers rather than making assumptions about their needs. Techniques like having the product team pitch the product’s story to sales or replaying customer complaint calls in weekly meetings can be highly effective.
To attend similar events and engage in such conversations, browse our upcoming events in Europe here.
