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Digital customer experience is a battleground: Here’s how to win!

Tue, 23/11/2021 - 15:30 to 17:00

The BTN is delighted to partner with Contentsquare, an experience analytics platform that empowers brands to build better digital experiences, for an exclusive VIP roundtable around digital customer experience.

The digital landscape has rapidly scaled at an unexpected rate over the past 18 months and organisations that don’t have a digital CX (customer experience) strategy as part of their customer journey will be left behind.

Data sits at the heart of an effective CX but a frictionless omnichannel experience can only be delivered with an effective strategy that it sits within. With the reduction of opportunities for ‘in-person’ impacts, how are we ensuring that what our customers need are at their fingertips throughout their entire experience. What can we do to optimise our CX journey and directly have an impact on revenue? This is an opportune time to re-examine your marketing approach by fully embracing digital transformation and staying ahead of the competition.

Join fellow senior marketing and customer experience leaders for an interactive and open conversation.

The conversation will cover the following points:

  • How can we use data effectively to create a better customer experience?
  • How do we ensure we are keeping up with the competition?
  • What are the biggest digital / UX challenges?

We will be running from 3:30pm – 5pm (CET), with the session being open and interactive.

Join this exclusive session by registering your details in the form below, and someone from The BTN team will get in touch.

 

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