In the most recent video for the BTN, Alex Butler looks at ‘Defining Digital Transformation’.
She delves into what sectors/industries are being most affected by digital transformation and who should be leading the change within an organisation.
Alex Butler has a broad range of board level experience in marketing and digital technology, and is a specialist in digital innovation and transformation, working across a number of industries.
Until 2010 she led the transformation of the UK Government’s approach to and use of digital technologies establishing a programme of activity to improve the UK government’s online services. Responsible for the original service proposition for Directgov, the UK Government’s citizen website, she also established and ran a new digital delivery division, the forerunner of the UK’s Government Digital Service.
Since then, as an independent consultant, Alex has worked with the BBC, Argos, the Guardian and the RIBA leading significant digital transformation and organisational change programmes.
Connect with Alex here:
https://www.linkedin.com/in/butleralex
