In part 1 of this exclusive video series, Erkan Kasap (Interim Head of Engineering at Ottonova & Founder at thecoachpunk) discusses how larger organisations can change their offering to compete with start-ups when hiring, focusing on the appeal of start-ups and how to understand why people join them. Erkan continues to look at how all organisations can improve their hiring process by looking at the importance of hiring for potential and helping people reach it. Following this Erkan looks at how to encourage people to be prepared for change by understanding the market and your people’s need.