Paul Jackson has over 13 years experience designing and managing digital products. Currently Head of Digital Product at News UK, he has a background in UX and user-centred design. He has developed digital products and services for brands such as Nike, Everything Everywhere, Heineken and Unilever. He is also the founder of Pivot, who advise corporations on the transition to a digital product culture.
In this video, Paul follows on from Jim Hanmer’s video on www.thebtn.tv. He talks about digital transformation, its challenges and common mistakes made by organisations undertaking a transformation of this kind. He finishes by giving his top tips on dealing with digital transformation.
